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A DayDreamer's Manifesto

The ever-present cellphone diminishes the need for a wristwatch to be purely practical, so watch designs can focus more on aesthetics. In the process of doing so, watches can become imitations of static art forms, or they can become their own dynamic art form by utilizing, rather than simply allowing, the vital aspects of wristwatches such as motion and time-telling capabilities. ADDW is dedicated to exploring this modern clockwork art. TimePeace, for example, uses the depth and shadows of the watch to create a three-dimensional imitation of a fishpond, while Quest relies on the stacked layers and motion of the watch to create an imitation of a journey.

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A DayDreamer's News Coverage

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